America’s Thanksgiving Parade Sponsorship Opportunity

Sponsor Modern Skate & Surf in the 2012 America’s Thanksgiving Parade. This opportunity allows nationwide coverage from a televised audience. Don’t miss out on this opportunity to sponsor Modern Skate & Surf in the largest Metro Detroit parade.

Sponsoring a float is the most popular way to participate in America’s Thanksgiving Day Parade. A float in the parade offers exposure to fans along the parade route and to a television audience across the country. By sponsoring Modern Skate & Surf’s float in the parade, your company will have the benefit of signage. Your company’s name, logo, slogan and website can be displayed on the float, which will be televised to a nationwide audience. Last year, the parade company website had more than 510,000 viewers and 10 million hits from 30 different countries. The parade company is partnered with Metro Detroit’s most acclaimed media partners which will provide public relations benefits for your company.

America’s Thanksgiving Parade has been making the annual march down Woodward Avenue since 1926. This parade is one of the most established and longest standing parades in the country. It is the third largest parade in the nation and is Detroit’s largest civic event. America’s Thanksgiving Parade partners with WDIV TV Local 4 each year to televise this magical event. With their assistance, thousands of local viewers watch this event and it is consistently the No. 1 rated local special in the Detroit market. The WDIV Local 4 telecast of the parade received a 19.8 rating with a 38.5 share. The parade coverage on WDIV Local 4 includes statewide exposure on various affiliates in the largest markets outside of Southeastern Michigan including: WWMT-CBS in Grand Rapids;  WLNS- CBS in Lansing; WFQZ – FOX in Traverse City; WNEM – CBS in Flint, Saginaw and Bay City.

By Sponsoring Modern Skate & Surf float in The Parade you will receive:

•   10 Tickets to the Parade Preview Party at The Parade Studio
•   4 Tickets to Pancake Breakfast hosted by WJR’s Paul W. Smith
•   20 Marching positions along your selected float in The Parade
•   20 Grandstand seats
•   10 Tickets to the VIP Breakfast on Parade Day
•   2 VIP parking passes in a reserved lot on Parade Day

For more information on how to sponsor Modern Skate & Surf in the parade please contact George Leichtweis of Modern Skate & Surf (248) 761-0044 and Sarah Swanson of The Parade Company (248) 259 -1176. Also, check out ATP Sponsorship.